If “to err is human”, then what is it to engineer? Today, engineering has become a generic term for anything slightly technical. There are over 100 types of engineering fields today! Everyone seems to be some type of engineer. Does this title still have meaning and value today? Once upon a time, engineering had to do with Engines; raw power and propulsion! How did the Kitty Hawk get off the ground? You can bet it was done by engineering! At Fritze DeZein, engineering is the Tool used to deZein. In many companies, it’s typical to get their “designer” to create the product. Could this be “Function follows Form”? If an Industrial Designer can add beauty and style, while a scientist can prove a thing or discover a technology, then it’s the engineer who has to sort out the mess and make it work - practically. Fritze DeZein is the fusion of Science and Form. Engineering; the kind that uses math, charts, books, tables, and software, Engineering; the kind that pushes stress, torque, temperature, and strength, to its operating limits, Engineering; the kind that must balance cost, time, and performance, Engineering; the old fashioned kind taught at the University’s Institute of Technology. When it’s not enough for a product to work, but be the best in its class - it must be highly engineered!